20 years in the apparel and merch world. Here’s what I’ve learned.
Insights, lessons, and real experience from working with thousands of brands and building Threadbird from the ground up. I’ve been in the merch world for two decades now, and I can tell you something with complete certainty: I still love…
Helping Clothing Brands and Creators Build Better Merch
I help clothing brands and creators understand how to produce quality merch, set strong margins and grow sustainably. With experience from running Threadbird and Palmr, I share clear, practical advice on apparel production, screen printing and the decisions that make or break a brand.
The Honest Truth About Building a Clothing Brand Nobody Tells You
I was at a PGA golf tournament this past weekend and saw about 25 strangers…
Don’t Let Chinese New Year Kill Your Launch: A Production Timeline…
The Call I Get Every Year It’s mid-February, and my phone rings. “Hey Nick, I…
Designer First, Printer Second: The Most Expensive Mistake in Merch
Last week, I got a call from a client I’ve been working with for a…
The Hard Truths About Starting a Clothing Brand
What the “get rich quick” crowd won’t tell you. If you’ve spent more than five…
Talking Merch, Music, and Building Threadbird on the Shirt Show Podcast
I recently had the pleasure of sitting down with Dylan from Upstate Merch on the…
If You’re Using Print on Demand, You’re Not Building a Real…
I’ve been in the apparel world for a long time, and there’s one hard truth…
The Inventory Mistakes That Are Killing Your Clothing Brand
Most apparel and merch brands assume that design or marketing is their biggest hurdle. But…
About Me
Nick Roccanti
20 years in the apparel and merch world. Here’s what I’ve learned.
